As librarians we need to be using marketing and promotion ideas from all sectors, including the non-profit sector.

Have a look at this blog for some interesting marketing discussion, and then think about implementing in your own library.

The welcome message reads:

“Welcome to my personal blog on Robin Hood Marketing—the concept of stealing corporate savvy to sell just causes—and my life as a marketer, from Washington DC to Madagascar to points in between.”

And, I firmly believe that a library falls into the category of just causes.